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Women’s role in technology is one that has been analyzed time and again from several different angles.  It’s true that not enough women are within the technology fields, but as this new study shows, women are not less tech savvy than men.  They asked both sexes if they felt that they were extremely tech savvy.  Only 55% of the women said yes, whereas 79% of the men felt they were as well.  They also were asked if they get overwhelmed by buzzwords and CE terminology when shopping for technology, 18% of women said yes and 7% of men.  The odd twist is that those same people were in turn asked to explain what 1080p actually meant.  25% of men gave the wrong answer, but surprisingly despite their lack of confidence in the tech world, only 17% of the women answered incorrectly.

Apparently women are more attached to their tech toys than men too.  When asked to choose between giving up their computer or caffeine, 82% of women chose the computer and 75% of men chose the same.  It was also discovered that women were more willing to admit when they didn’t know the answer, rather than giving a false one. The difference of percentages between men and women is not all that drastic.  However, even the slight difference in numbers suggests that the common female is smarter about her tech toys than she realizes.  It was even discovered that a larger percentage of females knew what MB meant.  Hopefully other companies will begin to see this alteration and perhaps release more electronics for females.  Preferably not by just painting their normal electronics Pepto Bismol pink.

Source: ChipChick

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