Wait…I Thought YOU Registered The Trademark?
In “someone’s about to get fired” news, it appears that Microsoft may have forgotten to register a trademark for its new cloud-based operating system, Windows Azure.
The Internet-driven OS, announced Monday at Microsoft’s Professional Developers Conference in Los Angeles, has been in the works for more than a decade — at least in name, anyway. Microsoft snatched up the domain azure.com back in October ‘94 and currently has it locked down with GoDaddy till next fall. (Random side note: Microsoft uses GoDaddy? Interesting.)
Somehow, though, the trademark itself seems to have slipped through the cracks. A search of the U.S. Patent and Trademark Office turns up no results for “Windows Azure” or even “Microsoft Azure.” “Azure Services Platform,” a moniker also mentioned during the product’s introduction, also has no trademark entry on file.
A Microsoft spokesperson told Computerworld, which first noticed and reported the missing record Monday afternoon, that the company had in fact filed a registration and that it “would appear on the agency’s database” before the close of the day. Doesn’t look like it happened, though.