How Rod Stewart Can Save The Day For Dell
Dell may be missing the mark when it comes to its latest computer-selling tactic — but fear not, for TechCult has a surefire way to save the day.
First, the problem: The PC-maker has announced a new promotion in which it’ll offer computers preloaded with songs by such artists as Rod Stewart. You pay an extra $25 or $50 to get a bundle of 50 or 100 MP3s on your new system’s hard drive.
The deal, of course, is meant to serve as an incentive for you to buy a Dell PC — but come on, really? Rod Stewart? Is that the best we can do?
Now, to be fair, there are other artists in the program, too. You can also opt to get 100 MP3s by Kool and the Gang, for example. Because, you know, they’re immensely popular with the kids these days. Almost as much as Rod Stewart.
The whole idea is primarily a push to compete with Apple in the realm of computer sales. And it has some potential. It just needs a little tweaking.
So here’s our pitch: Have people pay an extra $50 not to have any Rod Stewart preloaded on their PCs. Better yet, start threatening existing PC users with an influx of unstoppable Rod Stewart tunes unless they fork over $50, too. The cash will roll in within seconds.
See, the thing is, Dell’s got a decent enough idea. They just need a helping hand to really make it work. And hey, that’s what we’re here for — finding ways to turn raspy-voiced rockers into rock-solid sellers.
Come to think of it, that should probably be our slogan. “TechCult: Where Raspy-Voiced Rockers Become Rock-Solid Sellers.”
Consider it trademarked.