apple adAmericans don’t always do grammar so good goodly, and the U.K. ain’t too pleased. The launch of Apple’s new iPod ads in the U.K. is raising a minor uproar on the Internet — and in this case, the naysayers actually have a point.

The complaints come over the freshly minted slogan declaring the iPod as the “funnest” ever. Not only is “funnest” not a word, but it makes Apple sound like the dumbest — that one is a word — company around. Of all the words in the English language, could Apple’s marketers not have selected one that was actually in the dictionary? I realize that “funnest” conveys a deep and unique meaning, but one has to think some alternative could have been found.

The whole thing reminds me of Missouri’s brilliant government-funded campaign for safe driving. The slogan, seen on roads all over the state: “Drive Smart.” Quite an ironic statement, when you think about it. I’ve considered putting up my own adjacent signs: “Write Stupid.”

As you may know, we here at TechCult have strict policies surrounding proper grammar and spelling. And it’s a good thing, too. As a professional writer, there’s nothing I hate more than a spelling misteak.

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