A Monkey Butler, Bobcat Goldthwait, and Wheat: A TechCult Experiment

automated-online-adsAdvertising companies are working on a fully automated system that can take the creativity out of ad creation, letting a computer generate custom online ads based on your interests.

The system, highlighted in The New York Times this week, would pick out colors, images, fonts, and text — then combine them all together to create a final product. You know, the sort of thing that usually involves marketing teams, graphic artists, and months of work.

The system would supposedly base its “decisions” on the type of content you’re viewing. It would analyze the words on the pages and compare them to a database to figure out what concepts and strategies might work best, then mesh it all together into one machine-created banner.

As you might expect, we think that’s just a fantastic idea. We think it’s so fantastic that, as we often do, we’ve decided to develop our own prototype and test the product ourselves. Our test run will be an ad for milk. Oh, and since this system uses the words within the page to generate the ad’s concept, let me just say:

Bobcat Goldthwait in a wheat field with a monkey butler.
Bobcat Goldthwait in a wheat field with a monkey butler.
Bobcat Goldthwait in a wheat field with a monkey butler.

Okay, great. The ad should automatically be created below. If this thing works, we’re totally going to be millionaires.

bobcat-goldthwait-monkey-butler-wheat-field

Score one, TechCult.